February 26, 2018

Offending People

Take a risk. Have a point of view. Stand for something.

When you do things like this, you’re going to turn some people off.

And that’s fine!

If you’re not turning anybody off, you’re not turning anybody on.

In this week’s episode of TBOA, Rochelle and I talk about offending people as a inevitable consequence of doing good marketing.

Enjoy!

Yours,

—J

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